Give your dealership the advantage over the competition...

with the only license plate frame built to advertise and get ROI.

Widest frame on the market

At 18” total width and 3.5” side rails, Fat Boy Frames give you 50% more printable surface than old dealer frames. Your dealership name is readable from 30 feet away!

Rolling billboard

A single Fat Boy Frame can generate thousands of brand impressions per year — at zero ongoing cost. Your brand name is on the road every day for years.

QR codes on the side rails

The wider rails are the only rails on the market large enough to carry a scannable QR code. Customers scan at red lights, parking lots, drive-throughs — and land on your website.

Fully custom branded

Your dealership logo, colors, phone number, and website UV-printed directly on the frame. No stickers, no inserts. Every order is custom to your brand. DMV compliant in all 50 states.